VIACOM, operator and owner of popular MTV Cable Networks and Nickelodeon, has been added by Amazon.com Inc. to its list of business partners that provide movies and shows to its online video streaming service. The addition expands Amazon.com?s collection by 15 percent to more than 15,000 titles.
Prime subscribers of Amazon.com, who are entitled to a free 2-day delivery and access to an internet-based streaming service for only $79 per year, will be have the advantage of viewing programs like ?Hot in Cleveland? (by TV Land) and ?Jersey Shore? (MTV), the Washington-based firm announced yesterday in a statement. Financial details were not revealed.
Amazon.com CEO Jeff Bezos has strengthened the video service with shows and movies from big-time studios that include Warner Bros. and News Corp?s Fox in part to enhance profits of tablet computer, Kindle Fire.
According to Nomura Securities analyst Brian Novak, the company allocates about one-third of the $1 billion/year content deals of Netflix Inc. and needs to upgrade online streaming rights to be able to compete.
San Francisco-based Needham & Company analyst Kerry Rice said that companies either have to create the gadget the people want or build a price point that will attract clients and a system that supports these. Amazon, Kerry said, was able to build a great system that does just that.
Amazon.com increased 0.8 percent to $186 at the end of trading in the New York Stock Exchange. The company?s share rose 7.3 percent this year while California-based online video provider Netflix lost 2.9 percent to $123.8.
While Amazon, the biggest retailer in the internet, sells the Kindle Fire at an almost giveaway price, the company still makes $137 per gadget after sales of movies, music and books, Ross Sandler, RBC Capital analyst, said.
The company last month said videos that are rented or purchased and the volume of subscribers on the Instant Video streaming promo of Amazon.com has almost tripled in the fourth quarter from a year-earlier. Internet video streaming, on the other hand, rose almost four-fold.
The operating margin of Amazon was trimmed to 1.7 percent in 2011, from 4 percent the previous year and the firm predicts a loss of around $100 million to a gain of approximately $200 million in the first half of 2012.
Nomura Security?s Nowak said while more online video services will perhaps boost sales in the long run by enticing more clients to pay yearly for Prime memberships and purchase more products on Amazon?s website, such promos could affect earnings in the short term.
Source: http://www.videomarketingtactics.com/amazon-expands-online-video-reach-with-addition-of-viacom-flicks.html
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Source: http://rovvysaip.posterous.com/amazon-expands-online-video-reach-with-additi
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